Color is one of the main criteria when choosing a product. Today, the market offers a wide range of attractive products that are unlikely to be chosen without their attractive appearance. Yaloga-NT company (Kreda TM) offers complex food additives (CFA) containing dyes of both synthetic and natural origin. When using CFA of natural origin, specific taste and aroma of the additive as well as conditions of the technological process should be taken into account. Synthetic dyes have a number of advantages over natural ones, such as bright saturated colors, independence from the pH of the product, and color stability at temperatures above 180°C. To obtain a bright saturated color at minimal cost, we recommend the S-gel and F-gel water- and fat-soluble concentrates. For the production of products that require light aroma and color, it is recommended to use the Arcol-gel line, which combines aromatic and coloring abilities. Produce with Kreda!